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Best Usage of Lead Magnets for Lead Generation: 2023 Study Report
Detailed survey report of usage of lead magnets for lead generation 2023
This report will give you a detailed analysis of the results, as well
as answer the question of how to align your lead magnet with
your target audiences’ needs.
Usage of Lead Magnets for Lead Generation 2023
If you have been in the lead generation game for a while, you know that one of the best ways to get contact information or leads from your audience is to offer them something in return. This could be a helpful guide, an e-book, or even just a free consultation, known as lead magnets. Whatever it is, make sure that it is something that your target market would find valuable.
As we move further into 2023, it is becoming more and more important to have strong lead-capture strategies in place. Whether you are using it for business or personal use, lead capture can be a make-or-break tool.
When it comes to generating leads for your business, you may be wondering which method is best or how to create a lead magnet without breaking the bank. Luckily, we have the latest statistics on usage and ideas for lead magnets that will help you get started.
About 2023 Statistics Reports of the Best Lead Magnet Strategies
Based on the answers of 810 marketers surveyed in January 2023, the below analysis was conducted.
60% of respondents were solopreneurs and 17.6% worked for companies with between two and nine employees.
44.1% targeted both B2B and B2C audiences, and 26.6% focused solely on B2B. B2C was the key audience for 18.1% of the respondents.
The most represented industries among our participants were Internet Marketing (22.6%), E-commerce (10.3%),
and Arts and Entertainment (7.8%).
Key Findings
According to our study, video and text-based lead magnets are the most effective opt-in incentives. 47% of marketers said that video and text-based lead magnets performed best as their opt-in incentives.
⦁ Short-form content works best within these two types, with higher conversion rates than long-form videos or written content.
⦁ Only 27% of the respondents said they saw higher conversion rates with long-form videos. 41.4% said the same about long-form written content.
⦁ Video content is the most popular lead magnet type among solo entrepreneurs, who make up 60% of our study participants.
⦁ Text-based lead magnets had the highest conversion rates for businesses with 2-9 employees (17.6%), companies with 10-49 employees (8.2%), and businesses with 50-249 employees (6.7%).
⦁ For businesses with 250+ employees, conversion rates were the highest for video content.
Types of Lead Magnets which Have the Highest Conversion Rates
We started our study by asking our respondents about their experience with different types of lead magnets. We wanted to know which types of lead magnets had the highest conversion rates. As it turns out
⦁ Video and written content were the two most popular formats among respondents, chosen by 47% of them.
⦁ Visual content, tool or access to something, and monetary value were the next three most popular types, chosen by 11.8%, 11.8%, and 10.5% of respondents, respectively.
⦁ The three least popular types were interactive (7.9%), audio (6.1%), and other (5.2%).
Our Observations
Out of all the lead magnets we have used, webinars and guides have been the most successful. This is in line with what the respondents voted for, with both types of content falling into categories that almost half of the people said they were interested in.
Length of time consumption that Matter for Lead Magnets
We then wanted to see if marketers had more success with short or long forms of content when it came to generating leads. We only used this distinction for video and written lead magnets, as we thought it made the most sense in those cases.
⦁ According to our survey, 73% of respondents said they got the best results from short-form video content like clips, tutorials, or samples.
⦁ Only 27% said they saw better results with longer videos like webinars, recordings, or online conferences.
⦁ Only 27% said they saw better results with longer videos like webinars, recordings, or online conferences.
Our Observations
We were surprised this time. Most of the content upgrades we notice are usually complete guides, reports, whitepapers, webinars, and online events – things that we would categorize as long-form.
⦁ Almost 60% of marketers said that their short-form written content, like newsletters, checklists, or e-book samples, had the highest conversion rates.
⦁ Long-form written content, like guides or reports, was the best choice for 41.4% of respondents.
Here is what we found with the responses of content marketers about the most successful format of long-form and short-form content for lead generation.
70% responded that webinars are one of the long-form video contents that helps businesses to generate the highest conversion rate
55.7% of people responded that short video clips of 15-30 seconds help them to capture high leads and generate the highest conversion rate.
Based on 144 responses, it is reported that Guide books (67.2%) help businesses generate the highest conversion rate in the long form of written content.
55.9% out of 186 respondents (100%) said that e-book samples help businesses generate the highest conversion rate in short-form written content.
Types of Business that Uses Multiple Lead Magnets for their Lead Generation
We were encouraged by the results we saw in the previous section, so we set out to find out if businesses with more employees tend to choose different types of lead magnets for their lead-generation campaigns.
Lead Magnet Stats
for Business Size – Proprietorship
⦁ Based on the responses of 401 proprietorships, video content ranked first out of other lead magnets. 28.4% of respondents prefer to use video-based long and short-form content for lead-generation campaigns.
Lead Magnet Stats for Business Size – 2-9 Employees
⦁ Business sizes of 2-9 employees preferred to go with long-written documents like email marketing, newsletter, e-books, guides, etc. for lead generation.
Lead Magnet Stats for Business Size – 10 – 49 Employees
⦁ Business sizes of 10-49 employees preferred to go with video-based content (25.5%) instead of audio content (3.6%). Written documents ranked second with 18.2% responses.
Lead Magnet Stats for Business Size – 50-249 Employees
⦁ Business sizes of 50-249 employees preferred to use written based documents (31.1%) like e-books, guides, case studies, etc. Where 13.3% respondents use video-based content for lead generation. 2.2% wanted preferred to go with audio-based content.
Summing Up: Infobrandz Statistics Report on Key Usages of Lead Magnets for Lead Generation 2023
Lead generation is a key marketing strategy that businesses can use to find and convert potential customers. By using different methods and platforms (such as lead magnets), compnaies can capture the attention of their target audience and turn them into paying customers.
We conducted this survey and distributed it across different marketing channels, including email, social media, and partnerships. Most of the answers in our study came from users who visited Infobrandz’s website, resources, and blogs. It helped us get a wide variety of perspectives and opinions.
Moving forward….
By looking at lead magnet statistics, businesses can develop a strong lead magnets strategic plan for generating leads. Data-backed decisions usually result in better marketing outcomes. Hopefully, these statistics will help make more informed decisions about your lead generation plan.
