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Statistics Report 2023 on Usage of Visual Content and Infographics for Lead Generation
Usage of Infographics for Marketing 2023
A Detailed Statistical Report on how to infographics and visual content for lead generation and digital marketing. A detailed survey was created based on the response of both marketing professionals and industry experts.
Application of Visual Content for Lead Generation in 2023
In a world with an overabundance of content, the only way to make your content stand out is by crafting something original and memorable that others cannot simply replicate. Furthermore, from a business perspective, your content should also entice people to keep coming back for more.
In today’s digital age, creating great content is just the first step toward building a successful online presence. With so many users and so much content being shared every day, it can be challenging to get your content in front of the right audience.
To increase your chances of being heard, you can use various strategies like social media marketing, video marketing, SEO, visual content, etc. Using infographics as a form of visual content can help you reach your target audience, increase your online visibility, and ultimately drive more traffic and engagement to your website or social media pages.
Insights on the usage of Infographics in 2023
Our global content marketing survey provides an in-depth look at the state of the application of infographics and their trends in 2023. We polled 1,000+ digital marketers and industry professionals and compiled data from thousands of sources to gather data related to infographics in terms of generating leads and creating marketing strategies.
Let’s dive in!
A. Methodology
We surveyed 1,000 businesses in a variety of industries, from e-commerce and marketing to offline services and media agencies. They ranged in size from 1 to 5,000+ employees and were involved in the B2C, B2B, and hybrid fields.
B. Our Findings: Usage of Infographics for Lead Generation
We surveyed 1,000 businesses in a variety of industries, from e-commerce and marketing to offline services and media agencies. They ranged in size from 1 to 5,000+ employees and were involved in the B2C, B2B, and hybrid fields.
About Startup Funding Economy
A startup is defined as a young company that is trying to make an impact with a unique business idea. These businesses typically aim to take over their respective markets.
Some of the most successful and world-changing companies started out as small startups. Apple, Tesla, Meta, Snapchat etc. are just a few examples of influential organizations who took a risk and created something new.
Startups are highly valued for several reasons, but one of the most notable is their unique business ideas and concepts. China and the USA have the highest concentration on startups, but Latin America is quickly becoming a hotbed for innovation. Concept of startups in South Korea and India are also growing rapidly.
State of startup funding across growth stage in 2023
Indian startups had a great year in 2021, raising $47 billion across 1,500+ deals from investors. However, several factors such as macro-economic environments, market volatilities, changes in government schemes, etc. led to a crash in funding in 2022, with startups raising only $35 billion. Our data and findings below highlight that 2023 is shaping up to be another tough year.
If you take a detailed look at Infobrandz’s analysis, it is predicted that in 2023, there could be 375 startup funding deals at growth-level across the globe. This is only a 5% increase from the 394 deals closed in 2022. Additionally, the stage of startup funding could be to raise $7.4 billion in 2023, which is impacted by a 3.9% shortfall in comparison to 2022.
In other further analysis, market researchers and industry experts highlighted that the current state of startup funding is getting impacted by the international regulatory environment, and other macroeconomic elements.
“Despite the challenges faced in 2022, there was one silver lining: Foreign Portfolio investments (FPI) in the capital markets was high in 2022. This gives us hope that funding activities will return to its original levels once macros have stabilized globally.” – 47% out of 900 market analysts responded.
Key Highlights and Trends related to State of Startup funding
Our new report provides an in-depth look at the growth state of startup funding across the world and the trends that will shape it in the coming years. We polled 900 market researchers, business analysts and industry professionals and compiled data from thousands of sources to reach to the conclusion with accurate findings and results. Here are some of the key findings from our report:
Key Highlights of Startup Economy:
State of Funding (2014 – 2022)
Our further findings state that the total state of funding, in 2022, reached $25BN which was $12 Bn in 2020. The year 2021, unobjectionably, was a fantastic year for startup fundraising which crashed down to $25BN in 2022 from $42BN of funding raised in 2021. The total deals counted in 2022 were 354, whereas the total deals from 2014 to 2022 considered were 2.4K.
However, if we look at the fundraising data from 2020 to 2022, we see a significant increase in startup funding in 2022. Startup funding at growth-stage leaped 273% in 2022, compared to the funds raised to $2 Bn in 2020. This is likely because more startups are reaching the growth stage and require more funding to scale.
In 2022, the number of average deals for growth funding rose by 9% compared to the previous year. We got this positive response from 79% of market experts and researchers, even though the number of deals was lower in 2022 than in 2021.
GROWTH STAGE FUNDING INCREASE MORE
THAN 3X IN 2022 COPARED TO 2020
Capital Funding Trends 2023
Staying ahead of the financing trends in the startup world is essential to the success of your business. For a while now, many businesses have been leaning towards getting funding from venture capitalists. However, a new trend of getting funding from more democratic and conscious sources is taking over as inflation continues to be a problem.
Our findings found that inflation hit its highest point at 9.1% in 2022. Furthermore, new unicorns saw a 43% decline in interest rates in Q2 of 2022. However, 45% of market researchers predicted that crowdfunding would reach $1.06 billion by 2023.
Inflation reached
9.1%
Crowd funding to reach
$1.06B in 2023
43% drop
in new unicorns
Summing Up: Infobrandz’s Statistics Report on Startup Funding 2023
The environment for startups in 2022 has been shaped by macroeconomic trends, though there is still a lot of growth potential, especially for startups that focus on people and sustainability. These startups are likely to be the most innovative and have the best chance of success in the current changing climate.
As we entered 2023, many of the scenarios and recent trends you might see this year are likely to continue. For startups, it is necessary to tighten the belt and start focusing on innovation and creativity for fundraising.
