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Statistics Report 2023 on Usage of Visual Content and Infographics for Lead Generation
Usage of Infographics for Marketing 2023
A Detailed Statistical Report on how to infographics and visual content for lead generation and digital marketing. A detailed survey was created based on the response of both marketing professionals and industry experts.
Application of Visual Content for Lead Generation in 2023
In a world with an overabundance of content, the only way to make your content stand out is by crafting something original and memorable that others cannot simply replicate. Furthermore, from a business perspective, your content should also entice people to keep coming back for more.
In today’s digital age, creating great content is just the first step toward building a successful online presence. With so many users and so much content being shared every day, it can be challenging to get your content in front of the right audience.
To increase your chances of being heard, you can use various strategies like social media marketing, video marketing, SEO, visual content, etc. Using infographics as a form of visual content can help you reach your target audience, increase your online visibility, and ultimately drive more traffic and engagement to your website or social media pages.
Insights on the usage of Infographics in 2023
Our global content marketing survey provides an in-depth look at the state of the application of infographics and their trends in 2023. We polled 1,000+ digital marketers and industry professionals and compiled data from thousands of sources to gather data related to infographics in terms of generating leads and creating marketing strategies.
Let’s dive in!
A. Methodology
We surveyed 1,000 businesses in a variety of industries, from e-commerce and marketing to offline services and media agencies. They ranged in size from 1 to 5,000+ employees and were involved in the B2C, B2B, and hybrid fields.
B. Our Findings: Usage of Infographics for Lead Generation
We surveyed 1,000 businesses in a variety of industries, from e-commerce and marketing to offline services and media agencies. They ranged in size from 1 to 5,000+ employees and were involved in the B2C, B2B, and hybrid fields.
33% of divgital marketing
professionals believe that
visuals are the most
authentic and major
type of content for
lead generation.
In 2022, around 75%
of marketers were
dependent on
infographics for
marketing purposes.
Around 47% of industry
experts believe that
visual content like
infographics, images,
etc. is easy for the
audience to understand.
Approx. 41.5% responded
that usage of infographics
and illustrations performs
best to attract new
prospects and retain
other customers.
- 84% of consumers agreed that watching visual content like infographics helps them to promote their products and services.
- Around 80% of social media marketers prefer visual images like infographics to attract new customers.
- 34% of digital marketing professionals responded that the share rate of any article becomes 200% with infographics and images.
- The retweets rate was 150% higher in 2022 than in 2021 when marketers used visual content like infographics for marketing.
Why
visual content
is king
- 27% of B2B marketers preferred to use infographics on their social media handles to share any data and facts.
- 37% of industry specialists agreed that they would automate their process of infographic or visual content creation in 2023.
c. Usage of Infographics among B2B and B2C
Channels
c. Usage of Infographics
among B2B and B2C
Channels
The usage of infographics is becoming increasingly important for businesses, especially for the B2B sector, and we wanted to understand how much they are depending on it. So, we asked how much businesses like B2B and B2C might focus on using infographics as their major digital marketing strategy.
- Although both segments used infographics for their lead generation in 2022, 65% of B2B marketers have used infographics in their content.
- Whereas, 59% of B2C businesses preferred to use infographics for marketing.
Compared to other mediums of visual content like eBooks, videos, GIFs, etc. infographics affected the user behavior, learning patterns, and retention rate by 61%.
Commercial ads came close to infographics with 55%, PowerPoints with 48%, followed by Articles with images at 46%, etc.
Compared to other mediums of visual content like
eBooks, videos, GIFs, etc. infographics affected the user
behavior, learning patterns, and retention rate by 61%.
Commercial ads came close to infographics with
55%, PowerPoints with 48%, followed by Articles
with images at 46%, etc.
Summing up: Infobrandz’s Statistics Report on
Usage of Infographics for Marketing
As these statistics report on the application of infographics highlights, this visual content tool is very famous and trending for different marketing tactics and purposes. One point is sure – It is a remarkable strategy of digital marketing for lead generation. It is also stated that if businesses consider its effectiveness seriously in 2023, they can easily connect with their target audience and explain to them their product and solutions.
With Infographics, you can highlight what your target audience wants, needs, and values by tailoring your content with the help of pictures, data, numbers, etc., and representing it visually.
This global content marketing survey provides insights into using infographics as major visual content that will change the scenario of the marketing landscape in the coming years. It has given a clear picture that infographics are a popular marketing tool, with around 8 out of 10 marketers preferring to use them. 55% are planning on getting started within the next year, which highlights how important it is becoming for everyone for marketing purposes.
Summing up: Infobrandz’s
Statistics Report on
Usage of Infographics
for
Marketing
Statistics Report on
Usage of Infographics
for
Marketing
As these statistics report on the application of infographics highlights, this visual content tool is very famous and trending for different marketing tactics and purposes. One point is sure – It is a remarkable strategy of digital marketing for lead generation. It is also stated that if businesses consider its effectiveness seriously in 2023, they can easily connect with their target audience and explain to them their product and solutions.
With Infographics, you can highlight what your target audience wants, needs, and values by tailoring your content with the help of pictures, data, numbers, etc., and representing it visually.
This global content marketing survey provides insights into using infographics as major visual content that will change the scenario of the marketing landscape in the coming years. It has given a clear picture that infographics are a popular marketing tool, with around 8 out of 10 marketers preferring to use them. 55% are planning on getting started within the next year, which highlights how important it is becoming for everyone for marketing purposes.
