Digital Marketing Manager

Detailed Job Description & Job Responsibilities

• - Responsible for managing Google, Facebook, Instagram, and other owned channels for performance marketing.
• - Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends.
• - Create, execute and optimize campaigns end-to-end on various channels to maximize ROI.
• - Create and manage link-building strategies, content marketing strategies, and social media presence.
• - Innovate and present new marketing opportunities and strategies focused on customer acquisition.
• - Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on regular basis and prepare performance reports
• - Work towards growing the product via online PR, Influencers, Sponsorships, etc.
• - Create, launch and manage email campaigns for mass emails, database, and internal users.
• - Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
• - Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
• - Proficiency with on-site and off-site SEO strategies and best practices.
• - Ability to implement backend technical aspects of SEO such as metadata, redirects, image alt tagging, sitemap generation, robots.txt, error testing, etc.
• - Experience with paid advertising and SEM including management of Google Ad campaigns.
• - Social Media Management - experience creating publishing engaging content and managing channel followers.
• - Experience working on Google Analytics - setup, configuration data analysis.
• - Proven track record of delivering tangible results on improving ranking, traffic, and conversions.
• - Should possess excellent analytical thinking, communication, and writing skills.

Required Skills

• Full training will be given for the work, but you have to be equipped with the following skills -
• - A degree in Marketing, Business Administration, or a related field.
• - Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, PPC, SEO, social media, and other digital channels.
• - Solid expertise in the campaign and channel analysis and reporting, including Google Analytics experience.
• - Must possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
• - Must be a highly goal-oriented individual with excellent communication skills.
• - Strong aesthetic skills with the ability to combine various colors, fonts, and layouts.
• - Open minded, curious and a strong problem solver.
• - Ability to manage and lead a team of content writers, designers, SEO and digital marketing executives.

Salary & Other Perks

Benefits

• - Great work-life balance.
• - Incentives and commissions (will be discussed in the interview round).
• - Passionate co-workers and managers who will give a lot of guidance in a very cooperative culture.
• - Timely appraisals, bonuses, and gifts.
• - Flexibility with work-timings (to remote & Work for home candidates)

Company Profile –

• - Infobrandz is an ethically driven full-service creative & digital agency with a great customer base of clients from all the English countries like the USA, UK, Australia, Israel & Singapore.
• - Our company is registered in the state of Delaware US and India both and the effective place of management is in Bangalore.
• - The founder of the company Vikas Agrawal started this company back in 2012 to solve some real-life problems of the majority of the clients who are facing critical issues before & after hiring graphic designing & writing professionals because of unfair rates & poor quality work deliveries.
• - With Infobrandz you will get an opportunity to work with the cream of the industry & highly professional offshore clients & the experience you will gain here will always help you to grow in life.

Job Type 

Experience Required 

How To Apply