In my years as an infographic design specialist, I have been told one thing more than any other.
No, it’s nothing about my choice of color combinations. It’s not how to market infographics. Nor is it how fantastic my infographics ideas are (which is always pretty fantastic, by the way).
What I hear most often is,
“I want an infographic but I don’t know what I want it to be about.“
If it is, here is our crash course of the 25 basic infographic ideas to get you started with the perfect one for your business.
Yes, it’s an infographic about infographics.
Why Infographics?
The principle behind infographics is that we remember what we see more than what we read or hear.
Infographics give data and facts as graphic representations instead of as words and numbers. Complicated processes are broken down to their basic elements. Colors and shapes of differing size drive home concepts at a glance.
This allows even a layperson to grasp complex ideas and large amounts of information easily and quickly.
Infographic Ideas that Work
Within above list are 25 infographic themes targeted to specific purposes. Some are simple, like using an acronym spelled out or a list of data with accompanying pictures to illustrate each entry. There is beauty in this simplicity and many stories are best told in a straightforward manner for maximum viewer engagement.
Others use elaborate methods to beautiful effect.
One of the most popular genres of infographics is the cut-away.
In this, a unit composed of many individual pieces has a section cut away. The exposed cross-section shows the object’s ‘insides’ and how many parts come together to create a working whole.
This method is ideal to describe how a piece of machinery or a natural formation has come to be.
A similar theme is the ‘explosion’.
In this, a complex system is broken down to its components. These are shown radiating away from the center of the object around which they would normally be arranged.
This exposes each component fully and allows the viewer to understand its individual position and role in the system.
Why do these Infographic Ideas Work?
For one, you would have to write volumes and give long speeches to explain the relationships that the infographic does so easily. This has enormous educational potential whether your audience is in a classroom or a boardroom.
It also works because we like to see new things or common things through new eyes. Such infographics allow us that experience through the fun and wonder of new discovery.
Getting Your Message Across
Infographics are also great instruction manuals.
Any company that is serious about getting its instructions and safety messages across inevitably relies on infographics. Think back to the last time you read assembly instructions, a user manual or a safety guide.
The odds are it had a lot of accompanying pictures.
The rationale is simple – people are short of time and their attention is being sought by countless things around them. If you want to convey your message, do it in a short time.
Use pictures, use color, combine both and use an infographic. Your clients will be thankful. And mesmerized for the short time you need to get your message across.
Do I Need an Infographic Design Service?
The thought, creativity and effort that goes into making an infographic is phenomenal. It is also immediately obvious to anyone who looks closely. This can be used as an unspoken tool in a case where it really matters – your resume.
That’s right, innovative individuals are now even creating custom infographic resumes.
A colorful, graphic rendering of your capabilities is certain to catch – and hold – the attention of potential employers immediately. Perhaps more importantly, it will showcase your abilities as an out-of-the-box problem solver to those who matter.
Using an infographic design service can help you get that job and income you deserve.
Custom Infographics
The creation of a designer infographic is a complicated process in itself; it is best to rely on the services of an established professional infographic design company.
Infographic designers are like the directors of films. They balance a hundred factors to get each in the exact proportion for maximum effect. Words, numbers, colors and shapes have to be shown just right.
However, when you use a you use an infographic design service, you do not lose control over the design of your own infographic – you guide it.
The evolution of your customized infographic from start to end is a collaborative effort between your infographic design agency and you. They suggest what they think would work best for your needs but the ultimate decision is always in your hands.
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