Due to the ongoing COVID-19 pandemic where businesses across the world adopt work from home policy, the focus is on collaborative, team management, and productivity-boosting strategies and tools that can help organizations take control of the new transformation. Most businesses are working based on video conferencing, meetings are taking place over the internet, deals are being closed, teams are improving connectivity, and collaborating through this virtual video conferencing facility. Considering this transformation, video conferencing apps like Zoom have been making a lot of name lately in a positive way.

Just take a look at Zoom’s revenue in 2019 and 2020 by Statista.

Zoom generated around $190 million during the fourth quarter of the fiscal year 2020. And it is no surprise why. Zoom is one of the popular and widely used video apps by businesses of all sizes and shapes including startups.

The Growing Popularity Of Zoom

Zoom gained popularity in a short span of time powering the video chatting needs of millions of businesses across the globe. Since its launch in 2013, Zoom has grown to 300 million daily participants due to its innovative services. Despite being a leader in modern enterprise video communications, it is constantly facing fierce competition from giants like Google, Facebook, and Microsoft, thereby increasing the need to innovate its product features. To achieve that objective, Zoom is partnering with startups building the next big app on its platform using Zoom APIs.

The key features of video conferencing websites like Zoom are in its ability to accommodate up to 100 people for free and around 500 people in paid plans and recording support. The video chatting site is also available across different platforms and can enable video conferencing through smartphones and other digital devices. Even with all benefits offered by video conferencing websites like Zoom, when you don’t know what you are doing, you won’t be able to use it to its fullest potential for your business. In fact, you might even see your business productivity go up to a higher level if you play your cards right.

Benefits Of Video Conferencing For Business Growth

If you are unfamiliar with the benefits of video conferring apps like zoom, you will be slow on your way to dominating the business space. That’s why we have included this significant section in this blog. Here are some of the major advantages of video conferencing apps and how they can contribute to the success of any business.

Improve business productivity

The impact of video conferencing apps on businesses is immense. By integrating video conferencing facilities, you can cut down unnecessary expenses and thereby improves the productivity of your team. Video conferencing also cuts down business travel that helps your employees to improve their productivity by investing their valuable time in significant business aspects. Conducting online video meetings with your team members, clients, and customers help to enhance business productivity and help to complete the projects efficiently within less time.

Simplify processes and overall business management

In a business environment, the requirement for team members to access communication and collaborative services is highly important. You might have to conduct video conferences, conduct real-time chatting, share screens, and indulge in significant business activities to connect with each other. However, using different solutions for each of these functions can be difficult. By using a single efficient video conferencing app, your business can focus on the meetings instead of being overloaded with several applications.

Connect with a large team

One of the primary purposes of video conferencing is to help people connect with each other. But not all video conferencing apps support connecting teams of larger sizes. However, websites like Zoom allows businesses to conduct meetings consisting of up to 100 members simultaneously. You can effortlessly connect and interact with teams from different parts of the globe. Businesses can connect with employees or clients to hold key business discussions. Business meetings that need strategic planning can be done efficiently with video chatting apps.

Better business relations

Video conferencing allows organizations to conduct meets in an online environment just like traditional meetings. If you want to facilitate and promote ideal business relations, there are no better apps than video chatting. You can efficiently create one-one business relationships to brainstorm unique business ideas.

Gain significant competitive advantages

Businesses that communicate through video conferencing solutions can share knowledge faster and effectively. Support teams can improve customer relationships and enhance the way business meetings are conducted.

Leveraging video conferencing facilities allows organizations to be more efficient with running their internal processes. With efficient online meetings, enhanced productivity, reduced business-related travel, better team collation, and a lot of other benefits.

Attain scalability

Earlier organizations had to adopt expensive techniques to connect their business teams without any assurance of quality. Modern technology has given way to high-quality video conferencing facilities like 4K online conferencing. Video conferencing apps like Zoom that are easily scalable, allowing businesses to connect with a large number of team members on the online video meeting.

Efficient hiring process

If you are running your own business, you know how hectic the interviewing and hiring process can get. Not just that it is very expensive as well. If you are an organization that hires resources from different cities or countries, the whole process becomes more challenging.

Moreover, the members of the interviewing panels have people from different parts of the word, managing the whole process becomes more difficult. By integrating video conferencing, you can be more efficient when conducting interviews and save you valuable time and money in the process. You can also record the online hiring process for reference in the future and it can be helpful for people who were absent during the interview.

Enable a digital undertaking

Adopting video conferencing solutions make you a smart business who adopt digital technology to make your business productive and efficient. Video conferencing helps your internal teams to stay connected through modern technology or real-time connections despite their physical distance that improves your capability to collaborate globally with team members.

Video conferencing alternatives to Zoom

Most businesses rely on video conferencing solutions to help with online video meetings, whiteboarding, and real-time presentations. What’s challenging is to determine which video conferencing solution is right for you. Be it for any reason that you cannot or don’t want to use Zoom, there are various other video conferencing apps like Google Meet, Skype, Facebook messenger, Microsoft teams, and a lot of other apps that are better Zoom alternatives.

While these apps are great in terms of features and functionalities, building a video conferencing website for your business is the most efficient way. 

Conclusion

Video conferencing is a powerful and efficient communication and collaborative tool that are quickly gaining momentum. Businesses that understand the significance of video chatting will reap the advantages of efficient communication and better business relationships. Great business meeting efficiency also enhances the competitive advantage and there is no denying that it is the next big thing for startups.