Explainer videos are taking center stage in every marketing strategy with their unmatched power to engross the audience and convey information quickly. This is because nearly 70% of people prefer to watch a video about products or services than read content on it.
These brief, interesting, and convincing videos can convey your promotional information in a simple and entertaining way, and they are very popular among the audience. In fact, a whopping 96% of people watch an explainer video on a product or service before buying it.
Sounds interesting? Keep reading to learn how to make the most of the unique potential of explainer videos for marketing your product or service. Let’s go!
What are explainer videos, and how do they help with marketing?
Explainer videos are brief videos that apply interesting graphics, animations, and voiceovers to explain a concept or offering and its use cases. They may be either fully animated, include human presenters, or contain whiteboard animations where a real hand is shown drawing the video element.
Explainer videos simplify tough concepts for your audience and emphasize the key points using beautiful visuals and engaging voiceovers. So, you must integrate them into your modern video marketing strategy to instantly grab attention and convey complex information convincingly. And that’s not all! Check out the full list of benefits offered by explainer videos for marketing-
Attractive and compelling
Explainer videos are highly attractive, engrossing, and convincing when made correctly. You can easily add catchy animations, graphics, presenters, and lively voiceovers to explainers to make them more effective than the standard ads of your competitors.
Simplify complicated information
Explainer videos can convey complex information about your product or service quickly and simply. They offer an easy method to remind people of the problem they are facing and actually demonstrate how your offering can solve the problem to convince them. After all, seeing is believing!
You and your impressed viewers can easily share explainer videos across online platforms like social media, landing pages, and YouTube. This makes their reach large and ever growing.
Better conversion rates
If you’re looking for a quick fix to raise your conversion rates, you must give explainer videos a try. This is because an impressive 85% of people are more likely to buy something if they saw an explainer video on it first.
Search Engine Optimization
If you need to raise the visibility and ranking of your website, explainer videos can help again! Websites with explainer videos are more likely to rank on the first page of Google results. What’s more? Videos also bring your website to the video result category on Google.
Explainer videos are highly versatile. You can use them on the landing page, respective product page, advertisements, recruitment ads, emails, webinars, social media, and YouTube based on their purpose.
High Returns On Investment
Good explainer videos can get visible results in terms of high returns on investment (ROI) for your marketing campaign. Various companies have already boosted their ROI manifold with explainer videos, and you could be next!
For example, a study found that Dropbox spent $50,000 on an explainer video to tell their brand’s story, and it resulted in 5 million new customers and over $24M in added revenue!
How to create and use the best explainer videos for marketing?
Let’s come to the main question now. How can you create and use world-class explainer videos that will bring you high-quality traffic?
You must design explainer videos based on the target audience and the brand or offerings you are marketing. You must start with an interesting script, followed by animations, video recordings, voiceovers, editing, and more! Naturally, this process is tricky and best left to the pros.
So, you must choose a good explainer video company based on the pricing, responsiveness, customizability, portfolio, reviews, experience, and other details. Once you find an explainer video company that scores well on these factors, you must work closely with it to ensure a final video of global standards.
Here are some characteristics that a good marketing explainer video must offer-
- Interesting and relatable script with active voice in the second person perspective.
- Tailored for the target audience and platform where it is uploaded.
- Concise yet comprehensive video covering all key aspects of the product or service.
- Focus on the benefits of the offering and the problems it solves, along with relatable use cases where appropriate.
- Audio-visually appealing with smooth and engrossing animations and lively voiceovers that are easy to understand for the layman.
- Brand logo and name added in the introduction and entire video.
- Optimized for search engines like Google and YouTube.
- An eye-catching thumbnail and title with an effective Call to action at the end
- Accurate and verifiable information with sources mentioned.
So, you have a compelling explainer video, but now comes the part of using it correctly so it reaches the maximum number of people in your target market. To use it effectively, you can post the explainer video on your landing page, respective product page, emails, advertisements, recruitment ads, webinars, social media, and YouTube.
Also, add a request to like and share the video on social platforms and make sure to optimize its SEO data. This would improve its search result rankings, visibility, and reach.
Ultimately, you must measure the analytics and ROI of the marketing explainer video over time to judge its effectiveness and improve its creation and use accordingly.
Some Useful Examples
If you still aren’t sure what the ideal explainer video looks like, check out these popular examples as benchmarks for the quality of explainer videos-
Top 3 explainer video production companies
There are dozens of explainer video designers making explainer videos out there. While you can limit the scope to some extent based on pricing, responsiveness, customizability, portfolio, reviews, and experience, choosing the perfect design agency can still be a lot of work! So, we have made this short list to help you narrow down your options and make the best choice-
Infobrandz is probably the best option if you are looking to match international standards affordably with engaging animated videos. This seasoned content design agency has over a decade of diverse experience and a reliable team comprising video designers, research analysts, writers, and marketers. With their joint expertise, this agency develops interesting animated explainer videos that attract, retain, and convert your target audience within minutes.
Explainify is a reputed explainer video production company in the USA that beautifully combines storytelling and data to explain new concepts and help customers. It’s a family-owned business that has made 2D and 3D animated explainer videos for businesses of all types since 2011.
Starting with demo explainer videos in 2011, Demo Duck quickly gained diverse expertise and now makes detailed explainers along with customer testimonial videos. It is known for its creativity, reliability, and consistency, with every video maintaining global standards.
Explainer videos help you harness the full power of video marketing by communicating the features, benefits, and use cases of your products or services in a simple, quick, and engrossing manner. With high competition and a narrowing customer attention span, they are your best bet to continue attracting, retaining and impressing your audience.
All you need to do is find the right explainer video designer service and work closely with it to generate amazing explainer videos that impress and convert your audience. All the best!