A good explainer video can raise your website’s conversion rates by as much as 144%! Yes, these short explanatory videos about your product or service can multiply your conversions like magic!
In fact, recent surveys indicate that a whopping 86% of people have been convinced to buy something after watching an explainer video on it.
With such stellar numbers, explainer videos are proving to be a game changer in marketing. So, we will help you reap their unique potential with some time-tested tips to make explainer videos that enhance your conversions.
What Makes an Explainer Video So Effective?
Explainer videos are perfect for engaging with audiences and introducing or promoting your business’s offerings. They leverage the engrossing and convincing power of videos to grab and retain your audience’s attention while conveying information quickly.
People want quick information in an interesting format, and explainer videos give them just that! As a result, 69% of people prefer watching videos over reading content to learn about a product or service. That’s an opportunity you just can’t miss!
Apart from their superior appeal and convincing power, here are also some other benefits of explainer videos that make them indispensable in a modern video marketing strategy-
- Explainer videos help improve your Search Engine Optimization.
- Easily post and share explainer videos anywhere.
- You can repurpose them easily.
- They are great for conveying information efficiently and attractively.
- They let you use all audiovisual content formats to get your message across, including text, images, animations, infographics, and sound.
What Type Of Explainer Video Should You Go For?
Explainer videos are classified into four types, and not all will be perfect for your offering or purpose. So, let’s check out the types of explainer videos to find which one clicks for you-
Animated Explainer Video
These are by far the most popular type of explainer videos. Animations are perfect for explaining services or intangible technological products like software or apps. They allow for more creativity and easier editing in the future.
Whiteboard Explainer Video
Whiteboard animations include graphics and animated elements that are shown to be drawn by a hand on a white background. This format is also gaining popularity due to its affordability and wide applications.
Social Media Live Streams
These are live videos streamed over social media. Social media streams are similar to live-action videos, but you cannot edit them as they are live. They build the image of authenticity and allow interaction.
Live-Action Explainer Video
These are non-animated promotional videos that explain your product or service and usually have a real human presenter. They are best for selling people-oriented products or services with a relatable human touch. Various service companies, like restaurants, consultancy services, etc., make explainer videos of this type.
Tips to make a perfect explainer video that boost conversion!
Once you have chosen the type of explainer video that works best for you, it’s time to work with a reputed and experienced explainer video company like Infobrandz to start producing it. Here are some tips to make explainer videos that will skyrocket your conversions-
1. Create an Engaging script
All successful explainer videos have one thing in common. And that’s a great script! The script is the foundation upon which the entire video is built, and any compromise here will lower its impact.
To create the perfect script, professional video companies first have you fill out a creative brief to ensure they understand your offerings and requirements. Then, they hand over the details to the scriptwriter. And the writer works with you to make a creative, engaging, and relatable script that covers the problem and solution you are offering.
2. Keep It Simple!
Simplicity and ease of understanding are what make explainer videos super effective, so you must keep the video short, logical, and straightforward. For this, you must make explainer videos focused on four key aspects-
- The problem faced by customers
- The solution offered by you in the form of the product or service
- How does your solution work, and what are its benefits
- A call to action that tells people how to proceed to buy or find more
3. Focus On The Benefits Over Features
Explainer videos are a great opportunity to show off all your great features, isn’t it? Hold on!
Your audience is not really interested in what you have; they want to know how it will benefit them quickly. So, don’t get into a long feature list or technical jargon when you make explainer videos.
Instead, cover only the major points while highlighting the benefits that the customer will achieve. For example, emphasizing that your mobile device is fast and runs high-end games smoothly with relevant visuals is more important than telling them the technical details of its processor and RAM.
4. Use An Influencer To Jump-Start Traffic
Ever noticed the millions of views and likes on unboxing and how-to videos of popular influencers? Don’t miss that opportunity! Involve relevant influencers in your explainer videos to boost your credibility and reach out to a dedicated niche audience. This is a great way to improve traffic to new explainer videos, as it instantly gets you in the limelight.
5. Be Clear And Concise
An explainer video is all about getting to the point in an engaging and memorable manner. You need to quickly explain the problem and present your solution with its key aspects and benefits, followed by a short and compelling CTA.
Using infographics and simple language when you make explainer videos can be very effective in maintaining both conciseness and clarity. Moreover, you can use captions to reach out to viewers whose devices are on mute or viewers who have impaired hearing.
6. Don’t Overdo It!
Explainer videos must be focused on clear and concise explanations using just the right amount of animations, graphics, and media content to engage and impress viewers. Adding too many animations, creative content, or jargon when you make explainer videos will likely confuse the viewers and cause them to tune off.
7. Create A Compelling Storyline
A good story can be really engaging, and you can use this to your advantage when you make explainer videos. Establish your goals for the video, research your audience and their problems, and finally, create a script that flows like a story going from your audience’s problems to the solution you offer and the benefits the audience can get from it.
8. Don’t Compromise On The Production Quality
Explainer videos can involve high costs, but good explainer videos act as long-term marketing assets that can set you apart from competitors. So, you must create high-quality videos with fluent animations, well-written scripts, a lively tone, and easily understandable narrators.
Videos that appear scripted, robotic, or rudimentary will only hamper your image and give competitors an advantage. Remember that the competition to create amazing marketing videos is high, and cutting corners when you make explainer videos will waste more money than you save!
9. Focus On Answering Your FAQs
Nothing can be more engaging and authentic to your audience than you understanding their worries, anticipating their needs, and addressing their concerns without them saying a word! You must consider adding frequently asked questions and their answers when you make explainer videos, especially at their end, to add that extra trust and convincing power.
10. Add Some Proof
Providing statistical evidence at appropriate points can pack quite a punch when it comes to convincing an audience. Moreover, adding social proof, such as positive reviews, real case studies, awards, etc., can multiply your credibility and build trust with your audience instantly! If appropriate, you can also add short demonstrations to your explainers to quickly prove the benefits of your product or service.
11. Keep It Short And Sweet!
Marketing videos are typically 3 minutes or shorter, and many explainers go on for just 30 seconds. Why are they so short, you may ask?
Firstly, the modern audience has a short attention span and doesn’t like to commit too much time to any content. Even if they start watching, most of your audience will likely tune off within a few minutes.
Secondly, short messages are easy to remember, while overwhelming viewers with information will cause them to forget the entire message! So, keeping explainer videos short is your best bet to ensure good audience retention and conversions.
These tips will help you make explainer videos that attract, impress, and convert your prospective customers with their exceptional quality. Just remember to work closely with the explainer video company you choose to ensure they are implemented from your perspective.
Also, don’t forget to prepare for the launch in the excitement of creating a jaw-dropping explainer! Select a video host and create a marketing and placement plan in advance to avoid delays.
Making great explainer videos and then placing it strategically on landing pages, product pages, and social media can work wonders for your conversion rates in a short period. Let us know if you have any doubts or suggestions to add. All the best!