Are you wondering why your amazing marketing content gets a cold reception from your audience? The answer is growing business competition and increasing resistance to promotion among customers.
So, you need to add highly interesting and quickly understandable content to your marketing, or you will never make it to your customers’ attention! And 60% of successful businesses have found the visual solution – use infographics for marketing.
And, it’s justified. 200%.
An infographic for marketing presents your promotional information in an attractive visual form that is 30 times more likely to be fully read compared to the text in articles! Keep reading to learn how you can harness the unparalleled power of marketing infographics.
What Are Marketing Infographics?
Infographics for marketing are attractive visual summaries of text content that are designed to grab the audience’s attention while making the content much easier and quicker to interpret. When designed for marketing a brand or its offerings, it may be termed a marketing infographic.
Marketing infographics are diverse and may include combinations of bar charts, flow charts, pie charts, line graphs, or any other innovative designs with short text pieces set in a suitable color scheme. They are often simple images, but animated videos are also used for complex and important concepts.
Coming to their significance, infographics for marketing are based on the simple concept that representing information as colorful infographics rather than bland text is way more likely to attract, retain, and convince the audience. Let’s understand this concept in further detail.
Why should you use infographics for marketing?
Since people naturally prefer visual content and quick information over long-written text, a digital marketing infographic is perfect for grabbing your audience’s attention and informing them about your brand and its offerings.
Moreover, a marketing infographic can help your marketing team with customer data representation and planning. Here is a complete list of benefits of marketing infographics that make them the perfect medium for sharing information efficiently and convincing the target audience-
- Infographics attract and retain the audience’s attention as they are visually appealing and easily understandable.
- Infographics evoke trust as they represent content in a factual manner with important statistics.
- The amazing versatility of marketing infographics means that you can easily use an infographic for marketing in blogs, guides, webinars, ads, and videos with voiceovers.
- Infographics improve your reach and lead generation, as it is likely that impressed prospects may click on them, boosting your website traffic and lead generation.
- Infographics can be shared easily. So, impressed prospective or existing customers will likely share good infographics, expanding your reach exponentially.
- Infographics are perfect for explaining complex or new concepts as they can represent complicated information in a simple visual format.
- Infographics also help with planning and executing your business’s own operations, including marketing, production, finance, and much more.
If you are not quite convinced yet, just ask yourself- Would you prefer to read through long blocks of text, or would you rather check out their beautiful visual summaries that have all the key points and essential statistics?
Applications of marketing infographics
You can improvise and apply infographics to support almost every marketing activity both inside and outside your company. Here are some major applications of an infographic for marketing-
Educating and attracting your audience to boost lead generation
You can use infographics to explain important concepts simplistically and attractively to your target audience by tailoring them to match the needs, existing knowledge, and interests of your prospects.
As a result, infographics are an excellent method of educating your target audience about your business and its offerings in a manner that gets them interested. This interest eventually turns into clicks, lead generation, and conversions.
Improving the reach of content
You can summarize, update, and repurpose your existing content in the form of infographics and share it in blogs, advertisements, ebooks, presentations, or any other visual platform. This increases the reach and impact of content that is getting outdated.
An infographic for marketing can also be optimized through image SEO to turn up in image search results and increase the traffic to its page. Moreover, interesting and updated infographics help with social sharing, as impressed viewers can easily share the image or respective link with like-minded people.
And that’s not all! You can also share your best infographics with top sites for free, along with your backlinks, to maximize your reach and traffic generation.
Planning marketing campaigns
Infographics are useful visual tools for setting your marketing goals and planning your growth strategy accordingly. With an infographic for marketing, you can easily list your resources, options, competitors, suggestions, and proposed activities using charts to simplify decision-making and planning.
You can also create infographics to visualize your customer journey. Moreover, you can also break down complex marketing plans into their sequential activities using a flowchart infographic. This will enhance cooperation and boost your efficiency.
Tips to ensure the quality of your marketing infographics
While infographics give you an edge over competitors using only traditional content, many businesses are now exploring the potential of infographics. So, your marketing infographics must maintain the highest quality standards and quickly build a large audience. Make sure that these pointers are followed to ensure the quality of your infographics-
Use an easily understandable and appealing format.
Always keep the layout, color scheme, and text formatting simple and appealing. Complex layouts, confusing color combinations, and uncommon fonts can be unpleasant and tough to interpret. And an infographic that’s difficult to understand is useless!
Tailor the infographic to your audience.
Just like any other marketing content, an infographic for marketing must be closely aligned with your prospective customers. It must address the needs and desires of your prospects in a way that is relatable and engaging for them.
For this purpose, you need to research the market thoroughly and build a fictional personality or persona of your ideal customer. This customer persona should form the basis of the infographic design and content to ensure it has the maximum impact. Remember that personalized and targeted content of any type will always succeed over generic content.
Keep it interesting and to the point.
Keep the infographic precise and compelling. The key is to include only necessary information and statistics while focusing on the visual representation of important facts, statistics, and trends. Adding too much text, using complicated language, or overloading with graphics will cause the audience to tune off.
Use the correct representation for key statistics and trends.
You must choose the key trends and statistics you need to include in your infographic for marketing and then use the right visual representation tool to present them. The graphic must be in line with the data and trend type, or it will look out of place.
For example, the distribution of genders in a community is best represented with a pie chart rather than a bar graph. However, you may use a line chart with multiple lines to show how the population of genders has changed over the years.
Here are some popular types of infographic designs you should consider-
- Statistical infographics
- Informational infographics
- Hierarchical infographics
- Anatomical infographics
- List infographics
- Process infographics
- Timeline infographics
- Comparison infographics
- Location-based infographics
- Visual resume infographics
Optimize Image Data.
Image SEO is gaining prominence as more and more people make image searches. So, infographics can create a great SEO opportunity if you add keyword-optimized and descriptive titles, file names, and alt texts to the
This step will help your infographic turn up in image search results and also support the SEO of the site where it is uploaded. Similar SEO steps also apply to infographic videos, especially when they are uploaded to YouTube.
Use branding and add sources.
Even if your infographic is based on a general topic and does not include a direct promotion, you should add your brand name and logo to it. This will build awareness and a positive impression of your brand. And this will help you get more attention when you add promotional information.
Also, remember to mention your sources of information at the bottom of every infographic, proofread the entire text, and verify the information before posting it. It’s your impression at stake!
Put experts on the job.
To ensure high quality, you should work closely with a reputed and reliable infographic designer service that has proven its expertise. Make sure to explain your requirements and goals clearly to the selected infographic designer and supervise the development closely to get an accurate infographic for marketing your business.
Of course, you can also go for in-house development to save some bucks. However, you can’t substitute the experience and expertise of a specialized infographic design agency with a few employees or tools. And making compromises with your content’s quality is not an option in the competitive market!
Overall, a good digital marketing infographic should beautifully summarize the key points of complex content into attractive visuals that can be understood easily and quickly. If you need further help to create infographics, just check out some successful custom marketing infographics examples from Infobrandz below as a benchmark for quality.
Marketing infographics are powerful tools for building awareness, interest, and trust in the prospective customer’s mind as they represent the facts and statistics attractively and authentically. After all, the numbers don’t lie! They are also great tools for internal planning for almost every marketing activity.
So, marketing infographics will be a crucial addition to your marketing campaign that gives you the essential competitive edge. Just remember to hire the best infographic design agency and work closely with it to ensure your infographics outshine others and bring high-quality leads.
All the best!