Explainer Video Design for Tech Startups: A Comprehensive Guide

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Imagine the power of succinctly introducing your product or service in a visually captivating manner, leading to a surge in views and conversions. Sounds great, right? Explainer videos do exactly that — they’re brief yet informative videos that introduce your product/service, lay out its operation, and underline its advantages. And this isn’t just a fleeting trend. A recent Forbes blog highlighted a compelling figure — 91% of marketers are spinning stories through videos.

Now, here’s the cherry on top — a whopping 72% of customers lean towards videos to get the researching on new products. So, for startups itching to make a mark, explainer video designs are the golden ticket.

Let’s dive into our comprehensive guide and embark on a journey to master the craft of creating startup explainer videos.

Significance of Explainer Videos for Startups

When it comes to tech startups, more often than not, they consist of complex and innovative ideas that can be hard for the average person to grasp. That’s where explainer video designs come in! They provide a simple and visually engaging way to break down these concepts so your potential customers can understand the value and functionality of your product or service.

Let’s dive in and explore the significance of tech startup explainer video designs in more detail:

  • Simplifying Complex Ideas – Tech startups often deal with intricate and revolutionary ideas that may be difficult for the average person to grasp. Explainer videos are an effective medium to simplify intricate tech startup ideas and present them in a visually engaging manner that anyone can understand.
  • Standing Out in a Saturated Market – With so many similar offerings, it’s crucial for your startup to differentiate itself and highlight its unique selling points. By creating well-crafted explainer videos, you can showcase your startup’s unique selling points and captivate audiences with distinct features and benefits that set you apart from the competition.
  • Building Trust and Credibility – As a startup, building trust and credibility is essential for attracting investors and acquiring customers. Using explainer videos, you can share your startup’s story, vision, and testimonials from satisfied customers, building trust and confidence in your brand.
  • Generating Interest and Curiosity  – A well-crafted explainer video has the power to generate intrigue and pique the curiosity of your target audience. By teasing your product or service’s benefits and solutions, you can create a buzz and leave viewers wanting to learn more. This can translate into increased interest, leads, and conversions.
  • Driving Traffic to Your Website – Explainer videos are highly shareable and easily digestible, making them ideal for grabbing attention on social media platforms and other online channels. You can drive valuable traffic and potential leads by including a call-to-action at the end of your video and directing viewers to visit your website or landing page for more information.
  • Increasing Social Media Engagement – People love to share captivating and informative content on social media. A well-crafted explainer video has the potential to go viral and reach a wider audience through social media shares. This can significantly increase your brand visibility, reach, and engagement.

By leveraging the power of explainer videos, tech startups can effectively communicate their value proposition, differentiate themselves from the competition, and build credibility and trust with their target audience.

Types of Explainer Videos Ideal for Tech Startups

Choosing the right style for your explainer video is crucial. The style should resonate with your brand, product, and target audience. Here’s a deeper dive into the various types:

  • Live-action: Live-action videos feature real-life scenarios and often include people. They’re ideal for products or services with a tangible presence or requiring human interaction for demonstration. For tech startups, this can be particularly effective when showcasing user testimonials or real-world applications of a product.
  • Whiteboard: Whiteboard animations are drawn in real-time and are accompanied by a narration. They’re excellent for breaking down complex concepts in a sequential, educational manner. Tech startups can use this style to explain intricate software processes or the mechanics behind a new tech innovation.
  • 2D Animations: These videos use animated characters and scenarios in a two-dimensional space. They’re perfect for abstract concepts or digital services without a physical presence. For tech startups, 2D animations can bring software features to life or visualize data flow in a system.
  • 3D Animations: Offering a dynamic and immersive visual experience, 3D animations allow for detailed product demonstrations or intricate scenarios. Tech startups with hardware products or those looking to showcase a product from multiple angles can benefit from this style.
  • Motion Graphics: Best suited for startups with data-driven messages, motion graphics use dynamic visuals to represent numbers, trends, and abstract concepts. If your tech startup aims to highlight growth metrics, user statistics, or data comparisons, motion graphics can be a compelling choice.
  • Kinetic Typography: This style animates text in sync with a voiceover, emphasizing key points effectively. It’s engaging and can be used by tech startups to highlight user reviews, feature lists, or quick facts about their product.
  • Mixed Media: Combining the realism of live-action with the creativity of animation, mixed media videos offer a holistic view of a product. Tech startups can use this style to showcase real-world applications of their product and then use animation to delve deeper into its features or benefits.

In the next section, we’ll dive into the step-by-step process of creating a compelling explainer video that can help you boost your startup marketing strategies.

Steps in Creating a Video

Creating an explainer video for your startup may initially seem like a Herculean task. Fear not! We are going to break it all down into smaller, more manageable steps so that the entire process becomes much more easier and approachable for you. 

Here are the key steps involved in explainer video design:

  1. Planning and Scripting – In this critical phase, you lay the foundation for your video’s success. Define your objectives, identify your target audience, determine the tone and style that best aligns with your brand, and crystallize your message. Lastly, you also need to include a clear call to action that prompts viewers to take the desired next step. Craft a concise and compelling script that covers all the essential points and follows a logical flow.
  2. Designing and Animating – This step is where the magic happens! Select the visual elements that will bring your script to life. Choose colors, fonts, graphics, characters, backgrounds, transitions, and effects that resonate with your brand image. 

It’s important to create an animation that seamlessly matches your script and voiceover, ensuring a cohesive and visually captivating experience for your audience.

  1. Recording and Editing – It’s time to give your video a professional touch. Record the voiceover using a high-quality microphone and software to ensure clear, crisp sound. Once you have your audio and video files, it’s time to edit them. 

Add any necessary sound effects, background music, or other enhancements that enhance the overall impact of your video. A well-edited video will keep your audience engaged and make your message more memorable.

  1. Publishing and Promoting – Your video is ready to meet the world! Upload it to your chosen platform or website, such as YouTube or Vimeo, and make it easily accessible to your target audience. 

But don’t stop there! To ensure your video reaches its full potential, optimize it for search engine optimization (SEO) by incorporating relevant keywords, tags, titles, descriptions, and eye-catching thumbnails. Utilize the power of social media, email newsletters, blogs, and other marketing channels to promote and share your video with your audience.

While managing the process in-house might seem appealing, partnering with a specialized agency like Infobrandz offers distinct advantages. Agencies bring expertise and professional quality that are hard to match internally. Moreover, for startups on tight budgets, an agency provides top-tier services without the continuous costs of an in-house team. 

So, while both options have merits, an experienced agency might be the strategic boost your startup needs. Let your video captivate and resonate, telling your brand’s unique story. 

Useful Tips

If you’re feeling overwhelmed about creating a startup explainer video for your business, don’t fret. We’re here to guide you every step of the way. Drawing from our vast experience, we’ve compiled a list of invaluable tips to simplify this journey.

These insights will not only make the process more manageable but also ensure your explainer video effectively connects with your audience, driving tangible results. So, let’s delve deeper and unveil the strategies behind crafting an outstanding explainer video that can elevate your startup to unparalleled success.

  • Keep it short and sweet – The ideal length for an explainer video is between 60 to 90 seconds. This timeframe allows you to capture your viewers’ attention and effectively deliver your message without overwhelming them.
  • Focus on the benefits, not the features – Instead of just listing the features of your product or service, highlight how it solves your customers’ pain points and improves their lives. Demonstrate the value and benefits your offering brings to the table.
  • Use storytelling and emotions – Connect with your audience on a deeper level by incorporating storytelling techniques. Create a relatable character, introduce a problem or conflict, show how your solution tackles it, and showcase a positive outcome. Use emotions to spark interest, curiosity, empathy, or excitement in your viewers.
  • Infuse humor and creativity – To make your explainer video stand out, inject humor and creativity. Engage your audience with jokes, puns, metaphors, analogies, or references to popular culture.
  • Conduct Thorough Testing– Before you hit the publish button on your explainer video, gathering feedback is crucial. Engage a small group of individuals who align with your target audience. Pose specific questions to gauge their understanding of the problem and solution, their level of engagement, emotional connection, and their recall of the video’s key points.
  • Optimise- To further refine your video, leverage analytical tools such as Google Analytics or YouTube Analytics. These platforms offer insights into metrics like views, likes, comments, shares, watch time, click-through rates, conversions, and sales. By analyzing this data, you can fine-tune your video to ensure it resonates effectively with your audience.

By incorporating these tips into your video creation process, you’re setting the stage for a video that captures attention and drives tangible results. But remember, the right guidance can amplify these results.

And if you ever need expert assistance in bringing your vision to life, you can always rely on Infobrandz. We pride ourselves on crafting narratives that truly resonate. With our wealth of experience, we ensure that your brand’s message leaves a lasting impression. So, when you think of creating a compelling explainer video, think of us as your trusted partner on this journey. 

Examples of Explainer Videos of Tech Startups


Work, simplified. | Slack

Slack is a cloud-based collaboration platform that allows teams to communicate and work together more efficiently. Their explainer video uses animation, humor, and storytelling to show the stark difference between employees’ lives before and after using the platform. They have smartly portrayed how Slack can help teams overcome the challenges of email overload, information silos, and miscommunication.


What is Airbnb? | Travel Tips | Airbnb

Airbnb is an online marketplace that connects travelers with hosts who offer unique accommodations worldwide. Their explainer video uses a skit-like train ride through all kinds of travel locations, soothing music, and voiceover to show how Airbnb can help travelers find their home away from home and experience different cultures and lifestyles.


How Does Grammarly Work?

Grammarly offers a writing tool that assists newbie and veteran writers alike. What really sets this video apart is the perfect blend of real-life video, animation, and motion graphics. This Grammarly explainer video is visually appealing and engaging, making it easy for viewers to stay hooked and follow along. It’s a great example of how to create visually stunning explainer videos that effectively convey your brand’s message.

Parting Words

Explainer video designs are a cornerstone of video marketing for startups, setting the stage for those impactful first impressions. For tech startups, nailing a compelling script, integrating standout visuals, and incorporating a precise call-to-action can make all the difference. Such a tailored approach ensures that your brand’s message doesn’t just get across—it resonates and sparks action.

Considering expert guidance? Here at Infobrandz, our expertise is evident in every project. We’re geared up to bring your startup’s unique story into the vibrant world of video marketing. Remember, top-notch visual content isn’t just about aesthetics—it’s a catalyst for growth. Partner with us, and let’s elevate your startup to new horizons.

Written By Vikas Agrawal

Vikas Agrawal is a start-up Investor and co-founder of the Infographic design agency Infobrandz.com, He is a highly influential research analyst and strategic marketing consultant. Vikas advises and plans the visual marketing campaigns of Medium to Large companies. Vikas has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying effective strategic marketing plans and methodologies. A renowned blogger on the subject of Technology, Marketing and Entrepreneurship on front line publications like Forbes , SearchEngineJournal , JeffBullas , Scoop.it , CustomerThink.com, NealSchaffer.com, ValueWalk.com & Many more.



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