Maximizing Your 2D Explainer Video’s ROI: Strategies for Successful Designs

5 Major Secrets to Launching an Incredible Brand in 2021

Have you ever wondered why some brands seem to just ‘get it’ while others struggle to tell their story? It’s not just about having something to say; it’s more about how you say it or, in this case, how you portray it. In our digital-first world, grabbing attention is half the battle, and keeping it? That’s where the real challenge lies. And this is where effective 2D explainer videos come into play, turning complex messages into engaging stories that stick.

Due to dwindling attention spans, the competition is fiercer than ever. Simply creating video content will no longer cut it. Now, chew on this: over 90% of businesses have extracted outstanding ROIs with video content as a marketing tool. It’s not just a nice-to-have anymore; it’s a must-have. Why? Because it works. Videos, especially 2D explainers, have a way of making people sit up and listen—transforming the mundane into the extraordinary.

So, what’s next? We’re about to deep-dive into the specifics of maximizing ROI with 2D explainer video designs. From squeezing every penny out of your budget without skimping on quality to ensuring your message not only lands but resonates. Ready to make your brand the one that ‘just gets it’? Let’s get started.

Planning Your 2D Explainer Video Designs for Maximum ROI

Planning Your 2D Explainer Video Designs for Maximum ROI

Planning isn’t just about ticking boxes; it’s about setting a solid foundation for your explainer video to thrive. When planning your strategy, remember that effective 2D explainer videos start with a clear understanding of your objectives and audience. What’s the end goal of your video? Who are you speaking to? Nail these down, and you’re halfway there.

Define Your Objective

Ask yourself, “What do I want to achieve?” Defining your objective, whether you wish to improve your product awareness, explain a complex service, or boost your conversions, dictates the direction of your explainer video designs. Keep it sharp, focused, and always in sight.

Know Your Audience

Understanding who you’re talking to is crucial. Are they tech-savvy millennials or busy executives? Your message needs to resonate with them on a personal level, using language and visuals that speak directly to their needs and preferences.

Craft Your Message

What’s the one thing you want viewers to remember? Distill your message into a clear, concise statement. This becomes the backbone of your script, guiding every scene, every visual, and every word.

Budget Smartly

A great explainer video design doesn’t have to break the bank. Allocate your budget based on your video’s complexity, length, and the quality you aim for. Remember, creativity trumps cash every time. Think about what elements you can simplify without losing impact.

Choose the Right Team

Finding the right creative team is crucial, whether you’re leveraging in-house talent or outsourcing. Seek out an explainer video design agency that can grasp your vision and possess the skills to actualize it within your budget constraints.

With a well-thought-out plan in place, you’re ready to move on to the next stage: bringing your vision to life. But remember, the key to a successful 2D explainer video design lies not just in what you’re saying but in how you say it.

What Are the Key Budgeting Tips to Maximize Your Investment?

Key Budgeting Strategies for 2D Explainer Video Designs

Budgeting for a 2D explainer video design doesn’t mean cutting corners; it’s about smart allocation and prioritization. Here’s how you can ensure your investment delivers the best possible return:

Prioritize Content Over Flash

The heart of your video content is its message. Investing in effective 2D explainer videos means prioritizing content that resonates with your audience over flashy animation that doesn’t add value. A compelling narrative will engage your audience more effectively than fancy graphics alone.

Be Clear About Costs Upfront

Understanding the full scope of production costs from the start helps avoid surprises. This includes voiceover, music, animation, and editing. Transparency with your team or explainer video design agency about your budget can help you tailor a solution that meets your financial and creative needs.

Leverage Efficient Technologies

Advancements in animation and video production software mean high-quality videos no longer require astronomical budgets. Opt for solutions that offer the best balance between cost and quality.

Optimize for Multi-channel Promotions

Design your video content for multi-channel promotions without needing significant alterations. This approach maximizes exposure without extra spending, whether for social media, your website, or presentations.

Choose a Partner That Offers Value

When selecting an explainer video design agency to produce your 2D explainer video designs, look for one that offers transparent pricing and a track record of delivering high-quality work within the budget. Infobrandz prides itself on providing cost-effective video design solutions that don’t compromise on quality. Our team works closely with you to ensure that every dollar spent is invested towards achieving your marketing goals, offering creativity and impact without the hefty price tag.

Understanding and applying smart budgeting principles is key to enhancing your explainer video’s ROI. You can achieve outstanding results without overspending by focusing on what truly matters – a compelling message, efficient production, and strategic distribution. Remember, it’s not about how much you spend but how wisely you allocate your resources to tell your story effectively.

Execution Strategies: How to Design Effective 2D Explainer Video Designs?

Strategies for Effective Execution of 2D Explainer Video Designs

Execution is where your planning and budgeting efforts bear fruit. Here’s how to ensure that your 2D explainer video designs not only look great but also achieve their intended impact:

Focus on Quality Scriptwriting

The script is the foundation of your explainer video content. A well-crafted script conveys your message clearly and engagingly, setting the tone for the entire video. Ensure it resonates with your audience and aligns with your objectives.

Design with Your Audience in Mind

Customize the visual style to appeal to your target demographic. Whether it’s a minimalist approach for a professional audience or vibrant animations for younger viewers, the video design should mirror the preferences and expectations of your viewers.

Ensure Visual and Verbal Synchronization

The magic of explainer videos lies in the harmony between what’s being said and what’s being shown. This synchronization amplifies the understanding and retention of your message, making it more effective.

Keep It Concise

The best explainer video designs are short and sweet, typically under two minutes. This timeframe keeps viewers engaged while providing enough space to convey your key points effectively.

Iterate Based on Feedback

Be prepared to refine and adjust your video based on feedback from test audiences. This iterative process ensures that your final product is polished and ready to make an impact.

Partnering for Success

While the DIY route might seem tempting, partnering with a seasoned team can elevate your 2D explainer video designs from good to exceptional. At Infobrandz, we specialize in translating complex messages into captivating visual narratives. Unlike a generic promotion, our approach is to work hand-in-hand with our clients, understanding their unique challenges and opportunities. This collaboration results in explainer video designs that are visually stunning and strategically aligned with your marketing goals, ensuring that every aspect of your video—from script to animation—is crafted for maximum engagement and ROI.

A well-executed 2D explainer video design is a powerful tool in your marketing arsenal, capable of explaining, engaging, and converting. By focusing on a solid script, audience-centric design, and professional execution, you can create a video that tells your story and drives results.

How Do You Measure the Success of Your 2D Explainer Video Designs?

Evaluating the Impact of Your 2D Explainer Video Designs


After your explainer video is live, the next crucial step is measuring its impact. To truly gauge the impact of your marketing efforts, measure how effective your 2D explainer videos are at converting viewers into leads. Here’s how to ensure your video isn’t just seen but also succeeds in achieving its goals:

Define Success Metrics

Start by defining what success looks like for your explainer video. Is it website traffic, lead generation, or direct sales? Setting clear KPIs (Key Performance Indicators) upfront will guide your measurement efforts.

Utilize Analytics Tools

Leverage video hosting platforms’ analytics, such as YouTube Analytics, to track views, watch time, and engagement rates. These metrics provide initial insights into how well your video retains viewer attention.

Monitor Conversion Rates

If your explainer video aims to convert viewers into leads or customers, integrating calls-to-action (CTAs) and tracking their performance is essential. Use UTM parameters and web analytics tools to track the viewers’ journey from the video to your desired action.

Collect Audience Feedback

Direct feedback from your target audience can offer invaluable insights beyond numbers. Use surveys, comments, or social media interactions to gauge the video’s reception and understand areas for improvement.

Calculate Your Explainer Video’s ROI

Measuring your explainer video’s ROI involves comparing the video’s cost against the revenue or value it generates. This calculation can vary based on your goals but typically looks at increased sales, lead quality improvement, or customer support cost reduction directly attributable to the video.

Measuring the success of your 2D explainer video goes beyond surface-level metrics like views and likes. It’s about understanding how effectively your video converts interest into action and how those actions align with your broader marketing objectives. With the right strategies, tools and a partner like Infobrandz, you can unlock valuable insights into your explainer video’s ROI, continually refining your approach to video marketing for even greater success. 

Crafting Success with Every Frame

Maximizing ROI with 2D explainer video designs hinges on a blend of creativity, strategy, and analysis. From the initial planning and budgeting phases to execution and beyond, each step is a building block towards engaging your audience effectively and driving your explainer video ROI higher. By focusing on clear messaging, audience-centric design, and measured results, you can transform complex concepts into compelling visual narratives that resonate deeply with viewers.

The real magic happens when you partner with a team that understands the intricacies of your brand’s story and the strategic objectives of your video content. Infobrandz specializes in creating explainer videos that are visually captivating and meticulously crafted to maximize engagement and ROI. Dive into the world of visual wonders with us!!

FAQs on 2D Explainer Video Designs

  1. How can 2D explainer video designs boost lead generation?

2D explainer video designs excel in converting viewers into leads by simplifying complex messages and presenting them in an engaging, easy-to-understand format. By clearly explaining your product or service’s value proposition and including a compelling call-to-action (CTA), you can significantly increase the likelihood of viewers taking the next step towards becoming a lead.

  1. What makes visual storytelling effective in explainer videos?

Visual storytelling in explainer videos captivates the audience by combining engaging narratives with appealing visuals, making it easier for viewers to understand and remember your message, as humans are naturally drawn to stories and visuals. It creates an emotional connection, making your brand more memorable and boosting the video’s effectiveness.

  1. Can 2D explainer videos be used for multi-channel promotion?

Absolutely! One of the strengths of 2D explainer videos is their versatility across various platforms. Whether it’s your website, social media channels, email marketing, or presentations, these videos can be adapted and used effectively to ensure consistent messaging across all touchpoints, enhancing your multi-channel promotion strategy.

  1. What are the key elements of a successful 2D explainer video?

A successful 2D explainer video should have a clear and concise script, a visually engaging design that aligns with your brand identity, a professional voiceover, and a well-timed soundtrack. Additionally, a strong CTA is essential for guiding viewers on what to do next. Balancing these elements ensures your video communicates your message effectively.

  1. How long should an ideal 2D explainer video be?

The ideal length of a 2D explainer video typically ranges from 60 to 90 seconds. This duration is sufficient to convey your key messages without losing the viewer’s attention. Keeping the video concise ensures that viewers stay engaged from start to finish and are more likely to respond to your CTA.


Written By Vikas Agrawal

Vikas Agrawal is a start-up Investor and co-founder of the Infographic design agency, He is a highly influential research analyst and strategic marketing consultant. Vikas advises and plans the visual marketing campaigns of Medium to Large companies. Vikas has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying effective strategic marketing plans and methodologies. A renowned blogger on the subject of Technology, Marketing and Entrepreneurship on front line publications like Forbes , SearchEngineJournal , JeffBullas , ,,, & Many more.



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